• Blair Bowman's Debut Whisky book out now!

    The Pocket Guide to Whisky: Featuring the WhiskyTubeMap


    Blair Bowman is an in demand whisky consultant. He is the author of the Pocket Guide to Whisky: featuring the WhiskyTubeMap and regularly hosts whisky training sessions and multi-sensory whisky tastings around the world. He is passionate about introducing the world to whisky.

    "The World Champion of Whisky" - Hot Rum Cow Magazine

    Blair Bowman has been involved in the whisky industry for nearly ten years, firstly as a co-founder of a whisky society and latterly as the founder of World Whisky Day.


    He is the author of The Pocket Guide to Whisky: featuring the WhiskyTubeMap.


    Blair hosts multi-sensory whisky tastings around the world, writes professionally about whisky as well as sitting on judging panels at whisky competitions and tasting panels. He now acts as a consultant to the whisky industry on a wide variety of matters.

    So far in 2017 Blair has...

    • become a published author. Blair Bowman's debut whisky book The Pocket Guide to Whisky: Featuring the WhiskyTubeMap was published on World Whisky Day 2017.
    • Set a World Record for visiting 60 whisky distilleries in 17 hours to raise money for international water charity Just a Drop.
    • Hosted a private whisky tasting for guests of Nicola Sturgeon. 
    • Pioneered a new multi-sensory whisky tasting experience, 'Drams in the Dark', which he has hosted at whisky festivals in Scotland and Poland. 
    • Written several articles on whisky for the likes of Scottish Field Magazine and Cask & Still Magazine
    • Hosted a variety of different interactive multi-sensory whisky masterclasses.
    • Had a sell out book signing in New Orleans at Tales of the Cocktail 2017.
  • Blair Bowman's upcoming events and book signings

    Blair Bowman will be at the following public events:

    The Dramathon

    Saturday 21st October

    Blair will be running in a relay team with World Whisky Day to raise funds for Just A Drop.

    PLEASE DONATE more information here

  • THE Pocket Guide to whisky: Featuring the whiskytubemap

    An innovate whisky flavour 'map' based on the idea of a tube/submay map

    •Each line on the map represents a flavour profile

    •Each station on the map represents a distillery or type of whisky

    •The position of each station is purely based on flavour (not geography)

    •Find the whiskies you already enjoy and see how they relate to others in terms of flavour

    •As well as Scotch whiskies the map includes whiskies from Japan, India, Sweden, Ireland, USA, Canada, Taiwan and Australia

  • Buy The Pocket Guide to Whisky: Featuring the WhiskyTubemap

    Available NOW from all major bookshops and Amazon.
    OR direct from Blair Bowman (see below) for signed and dedicated copies.

  • Private whisky & gin Tasting for Scottish Government

    for guests of Nicola Sturgeon, First Minister of Scotland

    Scotland House, London

    SET WORLD RECORD most distilleries visited in one day!  

    60 Distilleries in 17 hours!

    DramS in The Dark Tasting

    Poznan Whisky Show, Poland

    Private whisky tasting for corporate client

    Murray & Currie, Edinburgh

  • join blair bowman's mailing list

    Be the first to hear Blair's exciting whisky related news and updates!

  • Whisky: It's not just for old PEOPLE

    Watch Blair's TEDx Talk →→

    blair featured in BBC documentary

    Scotch! The Story of Whisky

  • "Today's rain is tomorrow's whisky."

    Traditional Scottish proverb


    Please contact Blair to discuss how he can help you and your brand.


    Brand Strategy - Marketing - NPD - Events - On-Trade support - Whisky Training & Education - Whisky Menu Curation

    Interactive Whisky Tastings

    Multi-Sensory Whisky Tastings - Food & Whisky Pairings - Staff Training

    Spirits Analysis

    Analysis - Judging - Tasting Notes

  • "The World's Leading Whisky Expert"

    Shanghai traveller's club magazine

  • World Whisky Day

    has been celebrated on every continent

    including antarctica!

  • Awards, Accreditations & MILESTONES

    The Pocket Guide Whisky: featuring the WhiskyTubeMap

    Published by Birlinn Ltd

    Set World Record For Most Distilleries Visited In One Day

    Raised over £11,000 for Just a Drop

    Visited 60 (yes sixty!) distilleries in 17 hours for charity.


    Scotland's Outstanding Young Person Award for Business, Economic and Entrepreneurial Accomplishment

    JCI Scotland


    40 Under 40 List

    Scottish Business News Network


    4th: Most Eligibles List


    Gave TEDx Talk on Whisky


    Young Innovators Challenge (£50k grant)

    Scottish Institute for Enterprise


  • Contact

    Blair is available for interactive whisky masterclasses, commissions and consultancy.