Blair Bowman is an in demand whisky writer and consultant specialising in Scotch whisky.
    He is passionate about introducing the world to whisky.

    "The World Champion of Whisky" - Hot Rum Cow Magazine


    Blair Bowman has been involved in the whisky industry since he was of legal drinking age, firstly as a co-founder of a whisky society and latterly as the founder of World Whisky Day.


    Blair has been actively promoting whisky for over eight years, writing professionally about whisky as well as sitting on judging panels at whisky competitions and tasting panels. He now acts as a consultant to the whisky industry on a wide variety of matters.

  • Whisky: It's not just for old PEOPLE

    Watch Blair's TEDx Talk →→

  • blair featured in BBC documentary

    Scotch! The Story of Whisky

  • join blair bowman's mailing list

    Be the first to hear Blair's exciting whisky related news and updates!

  • "Today's rain is tomorrow's whisky."

    Traditional Scottish proverb


    Please contact Blair to discuss how he can help you and your brand.

    Whisky Writing

    Copy Writing - Promotional Materials - Whisky Content


    Brand Strategy - Marketing - NPD - Events - Social Media

    Spirits Analysis

    Analysis - Judging - Tasting Notes

    Interactive Whisky Tastings

    Multi-Sensory - Food & Whisky Pairings - Staff Training

  • "Too much of anything is bad, but too much good whiskey is barely enough."

    Mark Twain

  • World Whisky Day

    has been celebrated on every continent

    including antarctica!

  • Awards, Accreditations & MILESTONES

    40 Under 40 List

    Scottish Business News Network


    4th: Most Eligibles List


    Gave TEDx Talk on Whisky


    Young Innovators Challenge (£50k grant)

    Scottish Institute for Enterprise



    Do you have a question about whisky or are you looking for a recommendation...

  • Contact

    Blair is available for interactive whisky masterclasses, commissions and consultancy.
    Have a question about whisky or looking for a recommendation, ask Blair!