• Blair Bowman's Debut Whisky book out now!

    The Pocket Guide to Whisky: Featuring the WhiskyTubeMap


    Blair Bowman is an in demand whisky consultant. He is the author of the Pocket Guide to Whisky: featuring the WhiskyTubeMap and regularly hosts whisky training sessions and multi-sensory whisky tastings around the world. He is passionate about introducing the world to whisky.

    "The World Champion of Whisky" - Hot Rum Cow Magazine

    Blair Bowman has been involved in the whisky industry for nearly ten years, firstly as a co-founder of a whisky society and latterly as the founder of World Whisky Day.


    He is the author of The Pocket Guide to Whisky: featuring the WhiskyTubeMap.


    Blair hosts multi-sensory whisky tastings around the world, writes professionally about whisky as well as sitting on judging panels at whisky competitions and tasting panels. He brokers single cask whisky and bulk whisky sales. He also acts as a consultant to the whisky industry on a wide variety of matters.

    So far in 2018 Blair has...

    • Hosted a sold out whisky tasting experience at the Arctic Whisky Festival (the most northerly whisky festival in the world) in Tromsø, Norway and a sold out book signing. 
    • Hosted two sold out Drams in the Dark sessions at the National Whisky Festival in Glasgow and a sold out book signing. 
    • Addressed the Haggis on Burns Night at the British Embassy in Athens, Greece. 
    • Appeared as a contributor on BBC World Service, BBC Radio Scotland, BBC Radio Cumbria and Love Sport Radio. 
    • Participated in a round table discussion with the Prime Minister's Special Advisor on Business Relations.
    • Judged at the Scottish Finals of the Lustau Sherry and Vermouth Cocktail Competition.
  • Blair Bowman's upcoming events and book signings

    Blair Bowman will be at the following public events:

    Whisky Under the Stars by the Spey

    Friday 4th May - Craigellachie Hotel, Speyside, UK

    A nighttime walk and whisky tasting experience with Blair Bowman and #LoveScotch

    TICKETS: more information here

    WhiskyTubeMap Tasting

    Saturday 5th May - The Dowans Hotel, Aberlour, Speyside, UK

    WhiskyTubeMap Tasting with Blair Bowman

    TICKETS: more information here

  • THE Pocket Guide to whisky: Featuring the whiskytubemap

    An innovate whisky flavour 'map' based on the idea of a tube/submay map

    •Each line on the map represents a flavour profile

    •Each station on the map represents a distillery or type of whisky

    •The position of each station is purely based on flavour (not geography)

    •Find the whiskies you already enjoy and see how they relate to others in terms of flavour

    •As well as Scotch whiskies the map includes whiskies from Japan, India, Sweden, Ireland, USA, Canada, Taiwan and Australia

  • Buy The Pocket Guide to Whisky: Featuring the WhiskyTubemap

    Available NOW from all major bookshops and Amazon.
    OR direct from Blair Bowman (see below) for signed and dedicated copies.

  • Private whisky & gin Tasting for Scottish Government

    for guests of Nicola Sturgeon, First Minister of Scotland

    Scotland House, London

    SET WORLD RECORD most distilleries visited in one day!  

    60 Distilleries in 17 hours!

    DramS in The Dark Tasting

    Poznan Whisky Show, Poland

    Private whisky tasting for corporate client

    Murray & Currie, Edinburgh

  • Follow Blair on Social Media

    Follow for his latest whisky related escapades!




  • Whisky: It's not just for old PEOPLE

    Watch Blair's TEDx Talk →→

    blair featured in BBC documentary

    Scotch! The Story of Whisky


    Please contact Blair to discuss how he can help you and your brand.


    Brand Strategy - Marketing - NPD - Events - On-Trade support - Whisky Training & Education - Whisky Menu Curation

    Interactive Whisky Tastings

    Multi-Sensory Whisky Tastings - Food & Whisky Pairings - Staff Training

    Private Cask Brokering

    Brokering exceptionally rare single cask whisky

  • "Today's rain is tomorrow's whisky."

    Traditional Scottish proverb

  • "The World's Leading Whisky Expert"

    Shanghai traveller's club magazine

  • World Whisky Day

    has been celebrated on every continent

    including antarctica!

  • Awards, Accreditations & MILESTONES

    The Pocket Guide Whisky: featuring the WhiskyTubeMap

    Published by Birlinn Ltd

    Set World Record For Most Distilleries Visited In One Day

    Raised over £11,000 for Just a Drop

    Visited 60 (yes sixty!) distilleries in 17 hours for charity.


    Scotland's Outstanding Young Person Award for Business, Economic and Entrepreneurial Accomplishment

    JCI Scotland


    40 Under 40 List

    Scottish Business News Network


    4th: Most Eligibles List


    Gave TEDx Talk on Whisky


    Young Innovators Challenge (£50k grant)

    Scottish Institute for Enterprise


  • Contact

    Blair is available for interactive whisky masterclasses, commissions and consultancy.